Pure Waste Collaboration

Here at Gallox, we are committed to making ethical choices from the first stages of design through to keeping your Gallox clothes long into the future. For this reason, we are immensely proud to have collaborated with 'Pure Waste' for our Autumn/Winter T-shirts.  At Pure Waste, their promise is to only use materials that would otherwise go to landfill. They also wish to challenge the whole perception of waste...Pure Waste is recycling upgraded! Their vision is to recreate the fashion industry leading it into a future of sustainability. Their aim is to industrialise textile upcycling globally making it common practice. Pure Waste are committed to making only ecological and otherwise ethical choices, without compromises. When they couldn’t find a fabric that was 100% recycled, they decided to develop it themselves!

Our regular fit 100% recycled tee made by Pure Waste has a small print at the back hem that reads '2700L WATER SAVED' (see below pic). Just one tee saves 2700 litres of water, zero harmful chemicals are used and 90% of renewable energy is used in production! By using recycled materials instead of virgin cotton, Pure Waste have managed to save 2,689,878,600 litres of water (as of December 2019) and have recycled 381 214 kg of textile industry cutting waste and given it new life in the form of clothes.


Co-founder Lizzie designed the prints on our tee's, whilst designing the 'Wydon Geo Hare' print she envisioned a print that was modern yet incorporated her love of British wildlife and whilst designing the 'Landacre Pheasant Fish Tee' Lizzie wanted to design a print that showed a jumping salmon in all its glory but to include the beautiful colours of a pheasant to give a striking visual effect. 

Pure Waste use a direct-to-garment printing technology, the inks used are water-based NeoPigment™ inks that are free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-hazardous, non-toxic, and biodegradable. The inks have certificates from American Association of Textile Chemists and Colourists - AATCC, an Oeko-Tex Certificate and are on GOTS’s positive list (Global Organic Textile Standard).

Responsible Production

Everyone who works for Pure Waste receives a fair, reasonable living salary that exceeds the minimum wage. The employees have employment contracts on the payroll and salaries that are paid monthly. Employees’ social contributions are paid, and food is served on-site. Transport and accommodation are available as needed. Healthcare services are provided in co-operation with a local private hospital.

For Pure Waste, it is important that employees are treated fairly, and their welfare is paramount. Their employees can place feedback in a standalone suggestion box in the factory yard. The factory manager reads the feedback and if necessary, brings it to the person responsible for operations in India and then on to Finland. The estimated average working day in India is 14–16 hours. Pure Waste employees generally work nine hours a day which includes a lunch break and two tea breaks. Statutory compensation is paid for overtime which is always voluntary.